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| Electronic Philanthropy Services |
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Electronic Philanthropy Consulting Services
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Graham-Pelton has the knowledge and expertise you need to
implement strategies and tactics that seamlessly blend proven methods with the
latest electronic tools in order to effectively reach new and existing donors
and prospects.
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If your organization isn’t sure how to
optimize its online presence, or is struggling to integrate a Web 2.0 strategy with traditional forms of
communication and fundraising, let Graham-Pelton help you remove the guesswork.
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We proudly offer the following suite of electronic
philanthropy services:
- Technology Analysis:
- Review
of your current development or advancement program's use of technology,
including Web site, social media, social networking, and use of e-mail and
online solicitation
- Benchmarking
against peer and aspirant peer institutions and best practice review
- Identification
of internal/external obstacles
- Optional
review of electronic prospect screening methods
- Optional
review of use and effectiveness of Search Engine Optimization techniques
- Deliverable:
Comprehensive report of findings, recommendations, and
implementation resource requirements
- Electronic Philanthropy Development
Assessment
- Technology
Analysis (as outlined above)
- Database
Evaluation
- Operational
Processes and Procedures
- Review
of Reporting Capabilities and Routines
- Deliverable:
Comprehensive report of findings, recommendations, and
implementation resource requirements
- Electronic Survey Administration
- Survey
development and design
- Technical
development and execution of survey and follow-up reminders
- Returned
file of invalid e-mail addresses (optional
management of third-party e-mail append service)
- Statistical
reporting of percentages of e-mails opened, click-throughs to survey, and
completed surveys
- Delivery
of comprehensive survey results
- E-mail Solicitation Campaign
Management
- Development
and implementation of written e-mail solicitation campaigns
- Audience
segmentation and customized appeals
- Coordination
with other (traditional) appeals
- Graphic
design, copywriting, and technical development
- Measurement
and results reporting
- Campaign
packages range from pilot programs to 12-month campaigns
- Integrated Fundraising Planning
- Customized,
written annual or multi-year development plan
- Components
include traditional fundraising programs and methodologies (e.g., annual
fund, major gifts, events, corporate and foundations grants, etc.)
- Integration
of e-philanthropy services described above for consistent brand identity
and coordination of messaging, audience segmentation, and timing of
appeals
- DonorSearch:
Electronic Prospect Screening
Electronic Philanthropy Consulting Services can be
added to traditional campaign packages and are also offered as stand-alone
services.
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